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Trevor Tordjman and Brett Melnick team up to create WHAT’S UP NORTH? for IGTV LOS ANGELES – APR 23, 2019 — Canadian actor Trevor Tordjman (Disney Zombies, The Next Step) and producer/writer Brett Melnick (That Last OG) have joined forces with BuzzFeed and Instagram to create WHAT’S UP NORTH? — a satirical variety news show for Instagram’s IGTV platform. Hosted by Tordjman, each episode will tackle a different world issue, and through interviews and comedic sketches, shed light on the way an audience can contribute to creating positive change. The vertical video premiered at the Roxy Hotel in New York City on February 27th as part of Instagram and BuzzFeed’s VerticalU program, and will air on @BuzzFeed, @Trevorflanny, & @WhatsUpNorthTV’s IGTV channels on May 1st. “We’ve been extremely motivated to create a show that teaches and inspires a younger generation to get involved in social change,” said creators Brett Melnick and Trevor Tordjman. “By learning and working with BuzzFeed and Instagram on a project of this magnitude, we hope to build an organic audience who feel inspired through our content to promote positive change.” Some of the issues the show will explore include: single-use plastics, sports and free speech, and college tuition. With guest appearances from familiar faces, like The Next Step co-star Jordan Clark in hilarious field pieces, wacky characters played by co- creator Brett Melnick, and informative interviews with experts in the field, What’s Up North will without a doubt offer a hilarious and enjoyable way to stay up-to-date on important topics around the world. “There are so many current world issues that go unnoticed day-in and day out that we as a culture need to better recognize,” Tordjman commented further. “Nowadays, most people our age consume the majority of their content on their phones. We saw this as an opportunity to deliver something informative and important, in a way that is relatable and enjoyable, just like what we see today in popular social media content.” Tordjman and Melnick developed the concept through VerticalU: a storytelling training program started by Instagram and BuzzFeed dedicated to giving young filmmakers the support and resources to bring their passion project to life in IGTV’s vertical format. For more information, or interest in viewing the pilot episode, please contact: Joanna Landsberg Media Contact – What’s Up North Joanna.Landsberg@gmail.com |
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